How Local Plumbers Can Get More Leads with Google My Business

If you’re a plumber, chances are most of your customers find you when they’re in a hurry—like when a pipe bursts or a drain is clogged. That’s why showing up in local Google searches is crucial for winning new jobs. One of the best tools to help you do this is Google My Business (GMB). If you haven’t claimed your profile yet, now is the time.

Step 1: Claim and Verify Your Listing
Start by claiming your Google My Business listing so you can manage how your plumbing business appears in Google Search and Maps. Once verified, you’ll be able to control your information and stand out from competitors.

Step 2: Keep Your Details Accurate
Customers need quick answers, so make sure your phone number, hours of operation, and service areas are always up to date. Upload professional photos—like your team on the job or before-and-after shots of plumbing repairs—to show professionalism and build trust.

Step 3: Ask for Reviews the Easy Way
Good reviews can set you apart from other plumbers in your area. Make it simple for happy customers to leave feedback by sharing your Google review link. Add it to invoices, include it in follow-up emails or texts, or send it right after completing a job. The easier you make it, the more reviews you’ll collect. Be sure to respond to all reviews to show you value your customers.

Step 4: Post Updates and Specials
Use the post feature on GMB to share seasonal promotions, emergency plumbing services, or maintenance tips. This keeps your listing active and engaging.

Step 5: Link to Your Professional Website
Your GMB profile should point directly to your professional website. This allows potential customers to explore your services in detail, view testimonials, and quickly request a quote or schedule service.

By optimizing your Google My Business profile and connecting it to your professional website, your plumbing business will show up more often in local searches—and turn those searches into steady leads.